Living in a small rural community, I rely on the Internet to make a lot of my speciallized purchases, things I can’t find locally. Most of the time making my purchases off of the Internet saves me time, fuel, and money. However, this is a tale of how some unscrupulous people are using the Internet to rip off people over and over.
I had heard about the Pentax Optio WPi camera about a year ago and I thought it would make a great snapshot camera to always carry around. Since it is waterproof, it would be great to use for my work with the Ferndale Volunteer Fire Department, and in our very wet Ferndale climate. I finally decided to purchase one in March of 2006, so I went back to the Pentax web site to research it again and saw that they had just announced a successor model, the Optio W10.
I happened to be in the Bay Area a week later, so I stopped by my favorite camera store, Keeble and Schuchat to check it out. They didn’t have them yet, but I did check out the WPi and liked it. The W10 has better movie capabilities, and a bigger LCD screen though so I really wanted that model.
Back at home, I did a Google search to see where I could purchase the new model. At the top of the list was a sponsored link for DigitalSaver.com. Prestige Camera was listed as the low price leader, and they had a 5 star rating. Trusting that 5 star rating is where I got into trouble. I don’t know how DigitalSaver.com compiles their ratings, but checking their web site later, I couldn’t find any way to see actual reviews or individual ratings of the listed vendors, or any way to enter my own rating. Had I checked other sites, I would have found that there are plenty of other web sites that document complaints similar to mine against Prestige Camera. Had I checked those sites first, I would have taken my business elsewhere. I plan to follow up with DigitalSaver.com to find out where their ranking information comes from. But at this point I would take their rating info with a grain of salt. (Going back to the DigitalSaver.com site after writing this article, I noticed that all five stores listed, Preferrred Photo, Prestige Camera, Broadway Photo, A&M Photoworld, and Digital Liquidators, are all really the same company. An easy assumption then is that DigitalSaver.com is hardly independent and is just a stooge company (read their contact page for a laugh). The digitalsaver.com domain is registered anonymously, but you can find this address on their privacy page. If you think this is at all deceptive, you can file a complaint with Google and/or the FTC.)
Update: 11/13/2009 – While updating links for this article, I check the DigitalSaver.com web site and it now appears they might be more honest than they were back in 2006. At least they are no longer showing results for Prestige Camera.
I placed my order for the W10 with Prestige Camera on March 21. I later received a message saying I needed to call them to confirm the shipping address. I thought this was weird because even though my credit card bills to a PO box, my street address is registered with my credit card company as an alternate shipping address. I called back and the person I needed to talk with wasn’t there, so I left a message. They called back the next day, and it became clear that the real reason they wanted to talk to me was to upsell. The salesman asked if I wanted an extra battery and I said no. Actually, I figured I would eventually need an extra battery but I wanted to get the camera first and see how long it lasted on one. He went on to explain that they had a special on extra batteries at 50% off if I purchased it with the camera. He also said that it would last twice as long as the standard battery included with the camera. He quoted a price of $40 for the extra battery, so I specifically asked if it was a Pentax branded battery, as I had heard about complaints against cheap third party batteries. He answered, yes, it is a Pentax battery. So at that point figuring I was going to buy one later anyways, I might as well get it now and save some money. (From reading other complaints on the web, probably if I had refused to purchase the battery, they probably would have cancelled my order or just refused to ship it. Selling cheap batteries at outrageous prices is how they can afford to sell their cameras so cheaply.)
On March 30, I received the package from Prestige Camera. Checking the contents I find the extra battery, and my first concern is that it’s not a Pentax battery. What brand it is I couldn’t tell you, because apparently the manufacturer isn’t too proud of who they are or they want to remain anonymous. If this battery were any more generic, it would be white with a black stripe on it. Checking it further I see that it is rated at 650mAh. mAh stands for milli-Amp hours, and it is a measure of how much energy the battery can store. I look at the Pentax battery that comes with the camera and it is rated for 710mAh. Now without even getting out my calculator, I could figure out that 650 is not twice 710. Starting to feel like I got ripped off, I look up the Pentax battery and find that they are available for about $45. But no name third party D-LI8 batteries could be found for as little as $13. Comparing my invoice to the order confirmation, I see that I was charged $49.99 for the battery, plus an additional $5 dollars to ship it. Now I know I’ve been ripped off.
I called Prestige Camera on March 31, and talked to a customer service rep. I explained what I ordered, that I was told I would be receiving a Pentax battery that was twice the capacity of the standard included battery, and that I wasn’t very happy I received a battery that had even less capacity than the standard one. He responded with a B.S. story of how the original camera that I ordered was an import model and that the battery that ships with them is a lower capacity battery than the American version. Now I doubt that Pentax puts different batteries in the camera depending on what country they are eventually shipped to, but I have no way of proving that.
Update: 5/25/06 – While resolving this issue with my credit card company, I decided to give Pentax a call and ask them about the batteries shipped with W10s. Chris, in their customer service department told me that all W10s are shipped with D-LI8 batteries rated at 710mAh.
I did tell him that the salesman confirmed that the extra battery was indeed a Pentax battery, and the C.S. rep had no response, other than he would take everything back and replace it with the imported model that I originally ordered. I mentioned that on the page where I placed the order, there was no mention of the camera being imported or gray market. I told him that if I place an order in America, from a reputable dealer, I expect to get a camera made for the American market and with a valid American warranty. The key word there, I guess is reputable, which obviously at this point I figured out Prestige Camera did not fit into that definition. The C.S. rep was very rude during the whole conversation and it left me wondering how people like him sleep at night.
Their invoice states that they will take returns for a 5% restocking charge, but I’d have to return the whole package, not just the battery. So 5% of $290.99 is $14.55, plus I would have been out the $19.99 shipping charge, plus another $7.59 to ship it back. A total loss of $42.13 to get credited for a $49.99 battery. That didn’t seem like a good way to go. So instead I figured I’d take it up with my credit card company, and try to warn others to stay away from Prestige Camera. If I thought this was an isolated incident I would have accepted my losses and considered it a lesson learned. But from what I’ve seen on the following sites, this is just their standard M.O. and people need to be warned to stay away from Prestige Camera. Next time I make an expensive Internet purchase from an unknown company, you can bet I won’t be trusting any 5 star ratings. What I will do is Google their company name and see what real people have to say about dealing with them.
Does this look like a real camera store?
How about this view?
Here are some sites where you can find similar complaints against Prestige Camera. My favorite is Reseller Ratings, who had to stop accepting ratings for Prestige Camera, because they were able to identify fake positive postings being entered repeatedly. So it makes you wonder how much worse all of these ratings would be if Prestige Camera wasn’t trying to taint them in their favor. (It just amazes me the trouble this company goes to just to continue deceiving people. Creating shell companies, writing fake reviews… Why not run an honest business and have satisfied customers?)
Prestige Camera also does business under these names:
- A&M Photo World
- Broadway Photo
- Cameratopia
- Digital Liquidators LLC
- Ghu, LLC
- Preferred Photo
- Regal Camera
- Tronicity
Further Testimonials
After I put this page up I was surprised at the number of emails and phone calls I’ve received from people thanking me for this info. Unfortunately, too many of them were like me, doing the research after they got burned. But it is rewarding to me to know that I’ve saved a lot of people from making the same mistake of doing business with Prestige Camera, and that I have cost them far more in lost sales than a simple return would have cost them.
Here’s just a few of the comments I’ve received in emails:
Bev – 10/7/2006
Lani – 10/12/2006
Katherine – 10/19/2006
Peter – 10/27/06
Mary – 11/18/2006
Cheryl – 12/4/2006
Kelly – 1/10/2007
Karla – 2/8/2007
Tom – 3/6/2007
Dave – 3/16/2007
Gunther – 4/4/2007
Nichole – 4/6/2007
Scott – 4/7/2007
Jason – 5/5/2007
Jennifer – 5/14/2007
Patrick – 5/15/2007
Chayan – 5/23/2007
Update 11/13/2009 – This article was originally written before I started my blog, and it was moved over to the blog at a later time. I was originally adding comments that people sent to me via email. By 2007 I figured there were enough comments to demonstrate this isn’t a rogue complaint against Prestige Camera. In fact from the date of the original article I have received a steady stream of emails and phone calls either thanking me for putting this information out there or wanting information on what to do after they had been ripped off too.