Humboldt County is a wonderful place to live, with its natural beauty and relaxed lifestyle, but as the traditional industries such as logging and fishing are disappearing, many people wonder how they can continue living here. The Internet offers one solution, as it is now possible to sell your products or services through a web site to a national or even international clientele, while enjoying the lower cost of living in Humboldt County. Web design itself is what allowed my wife and I to relocate to Ferndale in 2000.
If you are a business owner in Eureka, Fortuna, Arcata, Ferndale, or any other area of Humboldt County and you’re looking for someone to design your web site, you of course have many options even in this mostly rural area. The introduction of easy to use web site building tools has made it easy for almost anyone to design a web site, and sometimes it’s tempting for business owners to take the DIY approach. But just because you can, doesn’t mean you should. There is so much more to creating a successful web site than just mastering HTML.
First, there’s aesthetics. Yes, there’s a reason I named my web design company Aesthetic Design & Photography. The web is a visual product, and the choice of colors, fonts, and other design elements must merge harmoniously, while effectively conveying the image that the client wishes to portray. The web design chosen must also work well with any number of different browsers, computer operating systems, and personal settings. Before the web came along, my background was in programming, graphic arts and photography, and a successful web site design is a combination of those three skills.
As important as it is for the site to look like it was professionally crafted, it’s even more important that your site can be found by your potential customers both in and out of Humboldt County. Too often, people starting a web based business take the approach, “Build it and they will come.” Unless your business is selling a product or service that is unique and highly in demand, you’re probably like the rest of us and you have competitors. Unless you can stand out above your competitors, your customers have no reason to choose you. So you really need to target your site to attract your best potential customer. This is where hiring a professional web designer really pays off, because Search Engine Optimization should be designed into the site from the beginning.
My goal in offering my web design services for Humboldt County businesses is to provide true value for the small business owner. Most of the web sites that I design are in the $800 to $1500 range. Customers that have their sites hosted on my server enjoy having their small updates performed in a timely manner, at no additional charge.
Not every client is going to be the perfect fit for every web designer in Humboldt County. Web designers all have their own strengths and weaknesses. If you come to me feeling that your site needs to be built in Flash, I’ll try to talk you out of it, but if it really makes sense for your business, I’ll refer you to someone better able to meet your needs.
If you are a small business owner in Humboldt Countly looking for a web designer, here are some of the most important reasons you should consider hiring me:
Value – I’m not the cheapest web designer out there, nor am I the most expensive. I’m not going to try competing with the kid fresh out of high school who knows how to use a template. I have won jobs though where the competition’s bid was 2-5 times higher than mine. Because of the way I run my business and the principles I use in my web sites, I am able to offer great affordability for a quality product.
Experience – I’ve been designing web sites in Humboldt County since 1996. I have clients throughout California and the rest of the United States.
- I believe in educating the customer. The web and the Internet (and computers in general) are filled with all kinds of jargon. I talk to my customers in plain english and I take the time to explain why I am doing something or not doing something.
- I keep it simple. It’s frustrating when things don’t work, and the more complex you make something, the less likely it is to be fail safe.